African Fashion International awarded Dikthaga Events’ Ian Ludick and Theofista Ellis the contract to manage the internationally renowned Audi International Fashion Week at The Sandton Convention Centre. Fashion is the forte of Dikthaga and Ian and Theo knew exactly what was needed to ensure that the Event ran without a hitch under the glare of the international and local media and ever attentive fashionista.

Award Winning company Shattered Glass was appointed by Dikthaga as the technical supplier to the event for lighting, sound and video. 

Shattered Glass Director and leading Lighting Designer – Richard Horwell, was given the opportunity of meeting the internationally specified New York Fashion Event.

Deon Redman consulted with Horwell and presented images of the models showing the exact look that he wanted – lighting that would cast no shadows on the faces of the models as they took to the 25m cat walk, in addition it was imperative that no depth to their facial features be lost.

In order to achieve this an even light spread would have to be used, dividing the body up into 3 parts for even light distribution over a 25m span.  Horwell designed the lighting rig to achieve Redman’s desired result and chose to utilize 140 ETC Source 4s.  The Source 4s were used for back light, front light and side light.  The Source 4 lenses ranged from 5 to 30 degrees, 12 2K Frennels were used to texture the backdrops.  96 dimmer channels were utilized with 400 amps of power.  Horwell used the Maxxys desk to control the lighting.

Audio consisted of 16 JBL 4888 Vertec Boxes, VRX was used for front fills for the photographers and the media, I-Tec Amplification and was controlled with a Soundcraft VI 6.

To ensure that visual impact was maximised, 2  Sanyo 8000 ansi lumen projectors were used on the side screens and a Sanyo 15 000 ansi lumen for front projection onto the backdrops. 6 Sony 40” LCD’s - 2 landscape and 4 portrait, allowed guests the opportunity to preview footage of previous shows showcasing the designs of various featured designers.

"On behalf of the entire AFI team, I would like to thank you for your efforts and invaluable contribution in making the third annual Audi Joburg Fashion Week a huge success. 

We have received only compliments and positive feedback and the media reports/audits coming in are substantial. 

We managed to once again raise the bar in terms of many aspects of the event.  Your professionalism is highly appreciated and we look forward to a continued and long relationship with you!"

Thank you & warm regards,

Hannelize
Chief Operating Officer
African Fashion International