Jigsaw Experiential was commissioned by PUMA to conceptualise a campaign for Confederations Cup with partners Primi World and Peroni.  “Celebrate Italia” brand activities took place in 13 Primi Piatti stores nationally where PUMA referees were handing out red, yellow and white scratch cards to consumers taking part in the promotion.  Whistles were being blown to add to the atmosphere every time a consumer ordered an item off the special menu.

Over and above the store brand activities, JIGSAW ran three events during the joint activation “Celebrate Italia” which supported the Italian football team on match days. These events featured 5FM radio DJ and personality Sasha Marteningo who was supported by PUMA DJ’s Lady Lea, Matt Suttner and Kanunu. These events were a great success and Jigsaw is proud to work with a technical partner such as The Shattered Glass group who managed the technical set ups for each event. Their team always delivers excellent service and technical support, and assist us in ensuring that each event is a success.

Courtesy Carissa Matthews
Jigsaw Experiential